管理小故事:乞丐的经营哲学


我拎著剛買的levi's 從茂業出來,站在門口等一個朋友。

一個職業乞丐發現了我,非常專業的、徑直的停在我面前。這一停,於是就有了後面這個讓我深感震撼的故事,就像上了一堂生動的市場調案例課。為了忠實於這個乞丐的原意,我憑記憶盡量重複他原來的話。

"
先生 …… 行行好,給點吧。"我一時無聊便在口袋裡找出一個硬幣扔給他並同他攀談起來。

乞丐很健談。 " …… 我只在華強北一帶乞討,你知道嗎?我一掃眼就見到你。在茂業買 levi's ,一定捨得花錢…… "

"
哦?你懂的蠻多嘛!"我很驚訝。


"
做乞丐,也要用科學的方法。"

我一,饒有興趣地問"什麼科學的方法?"

"
你看看我和其他乞丐有什麼不同的地方先?"我仔細打量他,頭髮很亂、衣服很破、手很瘦,但都不髒。


他打斷我的思考,"人們對乞丐都很反感,但我相信你並沒有反感我,這點我看的出來。這就是我與其他乞丐的不同之處。"

我點頭默認,確實不反感,要不我怎麼同一個乞丐攀談起來。


"
我懂得 swot 分析,優勢、劣勢、機會和威脅。對於我的競爭對手,我的優勢是我不令人反感。機會和威脅都是外在因素,無非是深圳人口多和深圳將要市容整改等。"

"
我做過精確的計算。這裡天人流上萬,窮人多,有錢人更多。理論上講,我若是天向人討1塊錢,那我月就能掙30萬。但是,並不是個人都會給,而且天也討不了這麼多人。所以,我得分析,哪些是目標客,哪些是潛在客"他潤潤嗓子繼續"在華強北區域,我的目標客是總人流量的3成,成功機率70%。潛在客2成,成功機率50%;剩下5成,我選擇放棄,因為我沒有足的時間在他們身上碰運氣。
"

"
那你是怎樣定義你的客呢?"我追問。


"
首先,目標客。就像你這樣的年輕先生,有經濟基礎,出手大方。另外還有那些情侶也屬於我的目標客,他們為了在異性面前不丟面子也會大方施捨。其次,我把獨自一人的漂亮女孩看作潛在客,因為她們害怕糾纏,所以多數會花錢免災。這兩類群體,年齡都控制在 20~30 。年齡太小,沒什麼經濟基礎;年齡太大,可能已結婚,財政大權掌握在老婆手中。這類人,根本沒戲,恨不得反過來找我要錢。"

"
那你天能討多少錢。"我繼續問。


"週一到週五,生意差點,兩百塊左右吧。週末,甚至可以討到四、五百。"

"
這麼多?
"

"
和你們一樣,我也是天工作8時,上午11點到7點,週末正常上班。我乞討1次的時間大概為5秒鐘,扣除來回走動和搜索目標的時間,大概1分鐘乞討1次得1塊錢,8個小時就是480 塊,再乘以成功機率60%[70%+50% )÷ 2] ,得到將近300塊。
"

"
千萬不能黏著客滿街跑。如果乞討不成,我決不死纏濫打。因為他若肯給錢的話早就給了,所以就算腆著臉糾纏,成功的機會還是很小。不能將有限的時間浪費在無施捨慾望的客身上,不如轉而尋找下一個目標。
"

強! 這個乞丐聽上去真不可貌相,倒像是一位資深的市場營銷總監。


"你接著"我更感興趣了,看來今天能學到新的東西了。

"
有人做乞丐是靠運氣吃飯,我不以然。給你舉個例子,女人世界門口,一個帥氣的男生,一個漂亮的女孩,你選哪一個乞討?"

我想了想,不知道。


"
你應該去男的那兒。身邊就是美女,他不好意思不給。但你要去了女的那邊,她大可假裝害怕你遠遠地開。"

"
再給你舉個例子。那天cocopark門口,一個年輕女孩,拿著一個購物袋,剛買完東西;還有一對青年男女,吃著冰淇淋;第三個是衣著考究的年輕男子,拿著筆記本包。我看一個人只要3秒鐘,我毫不猶豫地走到女孩面前乞討。女孩在袋子裡掏出兩個硬幣扔給我,並奇怪我為什麼只找她乞討。我回答,那對情侶,在吃東西,不方便掏錢;那個男的是高級白領,身上可能沒有零錢;你剛從超市買東西出來,身上肯定
有零錢。"

有道理! 我越聽越有意思。


"
所以我,知識決定一切!"我聽十幾個總裁講過這句話,第一次聽乞丐也這麼

"要用科學的方法來乞討。天天躺在天橋上,怎麼能討到錢?走天橋的都是行色匆匆的路人,誰沒事走天橋玩,爬上爬下的多累。要用知識武裝自己,學習知識可以把一個人變得很聰明,聰明的人不斷學習知識就可以變成人才。21世紀最需要的是什麼?就是人才。"

"
有一次,一人給我50塊錢,讓我替他在樓下喊'安紅,我想你',喊100聲。我一合計,喊一聲得花5秒鐘,跟我乞討一次花費的時間相當,所得的酬勞才5毛錢,於是我拒了他。
"

"
在深圳,一般一個乞丐月能討個千兒八百。運氣好時的大概兩千多點。全深圳十萬個乞丐,大概只有十個乞丐,月能討到一萬以上。我就是這萬里挑一中的一個。而且很穩定,基本不會有很大的波動。
"

太強了! 我越發佩服這個乞丐了?

"
我常我是一個快樂的乞丐。其他乞丐是因為我討的錢多,所以快樂。我對他,你們正好錯了。正是因為我有快樂、積極的心態,所以討的錢多。"

的多好啊!


"
乞討就是我的工作,要懂得體味工作帶來的樂趣。雨天人流稀少的時候,其他乞丐都在抱怨或者睡覺。千萬不要這樣,用心感受一下這坐城市的美。上下班後帶著老婆孩子逛街玩耍看夜景,一家三口其樂融融,也不枉此生了。若是碰到同行,有時也會扔個硬幣,看著他們高興的道謝走開,就彷彿看見自己的身影。"

"
你還有老婆孩子?"我不禁大聲讚歎,引來路人側目。


"
我老婆在家做全職太太,孩子念小學。我在福田區按了一套房,十年分期,還差六年就還清了。我要努力掙錢,供我兒子讀大學念市場營銷專業,然後子承父業當一個比我更出色的乞丐。"

"
5年前在微硬中華大區做市場策劃,2年前升為營銷經理,月薪5千。那時按了一台1萬多的三星筆記本,個月還款2千,要死要活的。後來我想這樣永遠也出不了頭,就辭職不干了,下海來做乞丐,我願意做一個高素質的乞丐。"

                           不一样的心态,不一样的人生。

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Hotel/restroom tips : Is it a mirror or a 2 way glass?


2 - WAY GLASS IMAGE

MIRROR IMAGE
A Mirror or a 2-Way Glass?

How can you tell when you are in a room, restroom,
motel etc. with a mirror or a 2-way glass?

Here's how: I thought it was quite interesting! And I
know in about 30 seconds you're going to do what I did
and find the nearest mirror.

Do you know how to determine if a mirror is 2-way or
not? A policewoman who travels all over the US and
gives seminars and techniques for businesswomen passed this on. . . . . . . ..

When we visit toilets, bathrooms, hotel rooms,
changing rooms, etc., how many of you know for sure
that the seemingly ordinary mirror hanging on the wall
is a real mirror, or actually a 2-way mirror (i.e.,
they can see you, but you can't see them)? There have
been many cases of people installing 2-way mirrors in
female changing rooms . It is very difficult to
positively identify the surface by looking at it.

So, how do we determine with any amount of certainty
what type of mirror we are looking at?

Just conduct this simple test: Place the tip of your
fingernail against the reflective surface and if there
is a GAP between your fingernail and the image of the
nail, then it is GENUINE mirror. However, if your
fingernail DIRECTLY TOUCHES the image of your nail,
then BEWARE! IT IS A 2-WAY MIRROR!

"No Space, Leave the Place" So remember, every time
you see a mirror, do the "fingernail test." It doesn't
cost you anything.

REMEMBER.
No Space, Leave the Place:
Ladies: Share this with your girlfriends, sisters,
daughters, etc.

Men: Share this with your wives, daughters,
daughters-in-law, mothers, girlfriends and/or friends

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YOU COME NO COME ????


This is a story of a Red Indian couple who just got married.

After six months,......... the wife has not conceived.

So the couple went to seek the help of the Red 'Chief' who is also the tribe's medicine man.

Indian said to the chief: "Many moons come, many moons go; I come, baby no come, how come?"

Chief to Indian: "Young man, go to the ninth mountain over there and come back after nine months".

After nine months the Indian came back to the village.
He went to his wife and saw his wife carrying a baby.
At once he pulled the wife to see the Chief.

He said to the Chief: "Many moons come, many moons go, I no come, baby come, how come?"

The Chief turned to the wife for an answer.

The wife said: "Many moons come, many moons go, you no come, many men come".

Read more...

Just 4 laff

DON'T LOOK AT NAKED LADY
Boy 1: Why do you run from a naked lady?
Boy 2: Becos my mum said that if I look at a naked
lady, I'll turn into stone. A part of me is getting hard already!


NAMES OF WIVES

A malay man had 4 wives, and he called his...
4th wife..... baby doll
3rd wife.....china doll
2nd wife.....barbie doll
1st wife..... panadol !


HOW INDIA GOT ITS NAME
This is how India got its name.....
The king was having sex with his mistress while
thinking a name of his
country and his mistress ask him 'is it In Dear?'...


RESEARCH FINDING

Research shows men are fatter than women because
every-night men get fresh milk & 2 papayas
women only get 1 banana, 2 peanuts & 1 tea-spoon of starch!


ARAB MAN
An arab was being interviewed at a US
checkpoint.
'Your name pls.'?
'Abdul Aziz '
'Sex? '
'Six times a week!! '
'No, no, I mean male or female! '
'Doesn't matters, sometimes even camel !'


SERVICE

Sex is like a restaurant.
Sometimes you get full satisfactory service, and
sometimes you have to be
satisfied with self-service'


HAPPY MAN
What makes a happy man?
Daughter on the cover of cosmo.
Son on the cover of sports illustrated.
Mistress on the cover of playboy
and .. Wife on the cover of 'missing
persons'


SWIMSUIT
Why was the 2-piece swimsuit invented?
To separate the HAIRY section from the DAIRY
section.


GOOD AMBITION
Teacher: What do you want to become?
Little Johnny: Doctor !!
Teacher: Why?
Little Johnny: Coz its the only profession where u can tell a woman to take
off her clothes and ask her husband to pay for it.


DENTIST
Woman complaining to dentist: 'It's so painful, I'll rather have a baby
than have a tooth removed.'
Dentist: 'Make up your mind soon, I'll adjust the chair accordingly.'


VIRGIN
Old lady, 85, a virgin, about to die. wanted her
tombstone to read :
BORN A VIRGIN, LIVED A VIRGIN, DIED A VIRGIN.
The engraver shortened it to: ' RETURNED UNOPENED '


OLD MAN AND YOUNG GIRL

75 yr old man got married to a 15 yr girl.
On their first night both were crying - why???
Coz she didn't know anything, and he had forgotten
everything.

 

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Calculate to enter Harvard

 
This is the question from Year 2001 Harvard's Science Research
Use of calculator is prohibited The question is....If
  
1 = 5
  
2 = 25
  
3= 125
  
4 = 625
  
5 =?

Answer at the bottom
 
 
 
 
 
 
 
 
 
 
 
 


  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Answer is =1
  
Have u forgotten 1=5
  
Got it wrong?
No wonder MOST of us did not get into Harvard

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Can I Borrow $25?

A man came home from work late, tired and irritated, to find his 5-year old son waiting for him at the door. 
SON: 'Daddy, may I ask you a question?'

DAD: 'Yeah sure, what it is?' replied the man.

SON: 'Daddy, how much do you make an hour?'

DAD: 'That's none of your business. Why do you ask such a thing?' the man said angrily.

SON: 'I just want to know. Please tell me, how much do you make an hour?'

DAD: 'If you must know, I make $50 an hour.'

SON: 'Oh,' the little boy replied, with his head down.

SON: 'Daddy, may I please borrow $25?'

The father was furious, 'If the only reason you asked that is so you
can borrow some money to buy a silly toy or some other nonsense, then you march yourself straight to your room and go to bed. Think about why you are being so selfish. I don't work hard everyday for such childish frivolities. '

The little boy quietly went to his room and shut the door.

The man sat down and started to get even angrier about the little
boy's questions. How dare he ask such questions only to get some money?

After about an hour or so, the man had calmed down , and started to think:

Maybe there was something he really needed to buy with that $25.00 and he really didn't ask for money very often. The man went to the door of the little boy's room and opened the door.

'Are you asleep, son?' He asked.

'No daddy, I'm awake,' replied the boy.

'I've been thinking, maybe I was too hard on you earlier' said the
man. 'It's been a long day and I took out my aggravation on you.
Here's the $25 you asked for.'

The little boy sat straight up, smiling. 'Oh, thank you daddy!' he
yelled. Then, reaching under his pillow he pulled out some crumpled up bills.

The man saw that the boy already had money, started to get angry again.

The little boy slowly counted out his money, and then looked up at his father.

'Why do you want more money if you already have some?' the father grumbled.

'Because I didn't have enough, but now I do,' the little boy replied.

'Daddy, I have $50 now. Can I buy an hour of your time? Please come home early tomorrow. I would like to have dinner with you.'

The father was crushed. He put his arms around his little son, and he begged for his forgiveness.

It's just a short reminder to all of you working so hard in life. We
should not let time slip through our fingers without having spent some time with those who really matter to us, those close to our hearts. Do remember to share that $50 worth of your time with someone you love.

If we die tomorrow, the company that we are working for could easily replace us in a matter of hours. But the family & friends we leave behind will feel the loss for the rest of their lives.

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A needle can save the life of a stroke patient


From a Chinese Professor .
Keep a syringe or needle in your home to do this... It's amazing and an unconventional way of recovering from stroke, read it through it can help somebody one day.

This is amazing.
Please keep this very handy.. Excellent tips.
Do take a minute to read this.
You'll never know, ones life may depend on you.

My father was
paralysed and later died from the result of a stroke.  I wish I knew about this first aid
before..
When stroke strikes, the capillaries in the brain will gradually burst.. (Irene Liu)

When a stroke occurs, stay calm.

No matter where the victim is, do not move him/her. Because, if moved, the capillaries will burst.

Help the victim to sit up where he/she is to prevent him/her from falling over again and then the blood letting can begin .

If you have in your home an
injection syringe
that would be the best.

Otherwise, a
sewing needle or a straight pin
will do.

1.     Place the needle/pin over fire to sterilize it and then use it to prick the tip of all ......10 fingers.
2.     There are no specific acupuncture points, just prick about an mm from the fingernail.
3.     Prick till blood comes out.
4.     If blood does not start to drip, then squeeze with your fingers.
5.     When all 10 digits is bleeding, wait a few minutes then the victim will regain consciousness.

6.    
If the victim's mouth is crooked
, then pull on his ears until they are red.
7.     Then prick each earlobe twice until two drops of blood comes from each earlobe.
  After a few minutes the victim should regain consciousness.


Wait till the victim regains his normal state without any abnormal symptoms then take him to the hospital.
Otherwise, if he was taken in the ambulance in a hurry to the hospital, the bumpy trip will cause all the capillaries in his brain to burst.

If he could save his life, barely managing to walk, then it is by the grace of his ancestors.
'I learned about letting blood to save life from Chinese traditional doctor, Ha Bu Ting, who lives in Sun Juke.

Furthermore, I had practical experience with it. Therefore, I can say this method is 100% effective.
In 1979, I was teaching in Fung Gaap
College
in Tai Chung.

One afternoon, I was teaching a class when another teacher came running to my classroom and said in panting,
'Ms Liu, come quick, our supervisor has had a
stroke
!'. I immediately went to the 3rd floor.
When I saw our supervisor, Mr. Chen Fu Tien, his colour was off, his
speech was slurred , his mouth was crooked - all the symptoms of a stroke
.

I immediately asked one of the practicum students to go to the pharmacy outside the school to buy a syringe, which I used to prick Mr. Chen's 10 fingers tips.

When all
10 fingers were bleeding (each with a pea-sized drop of blood ), after a few minutes , Mr. Chen's  face regained its colour and his eyes' spirit returned ,


But his mouth was still crooked
. So I pulled on his ears to fill them with blood .
When his ears became red
,
I
pricked his right earlobe twice to let out two drops of blood
.
When
both earlobes had two drops of blood each , a miracle happened .

Within 3-5 minutes
the shape of his mouth returned to normal and his speech became clear.

We let him rest for a while and have a cup of hot tea , then we helped him go down the stairs, drove him to Wei Wah Hospital . He rested one night and was released the next day to return to school to teach.. Everything worked normally.
There were no ill after effects.

On the other hand, the usual stroke victim usually suffers Irreparable bursting of the brain capillaries on the way to the hospital.
As a result, these victims never recover.' (Irene Liu)
Therefore, stroke is the second cause of death.
The lucky ones will stay alive but can remain paralysed for life.


It is such a horrible thing to happen in ones life.

If we can all remember this blood letting method
  and start the life saving process immediately , in a short time, the victim will be revived and regain 100% normality.

IF POSSIBLE PLEASE SHARE THIS AFTER READING . YOU NEVER KNOW IT MAY HELP SAVE A LIFE FROM STROKE

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